PRESENTATIONS
We helped ESET speakers to create engaging and easy-to-understand presentation decks with modern and technologically sophisticated designs. This part of the project was a collaboration between the speakers and our studio: they created the content of the slides, and we pitched in with design and style.
Staying in line with new ESET brand identity, the decks employed a dark theme with ESET’s turquoise colour for accent and highlight, while smooth animations and transitions enhanced the high-end feel of one of the industry’s most well-known companies.
WEBSITE
After the creation of the distinctive visual design used for presentation decks, we focused on the website, which would inform the public about speakers and live demos. The website was kept short and simple, allowing visitors to easily scan through the information presented with the help of an initial navigation bar.
BOOTH
Its presence at the event offered a place for ESET to meet people, talk with them and present live demos. The design of the booth was of great importance, as it not only set ESET apart, but also communicated the company’s values and maintained its brand image in visitors’ minds.
The main focus was on communicating core messages about digital security and ESET’s products. Our design was based on the ESET progress deck, displaying its technological prowess and multi-layered security.
VR GAME & MERCH
In order to engage the public and grab their interest we were asked to create a simple VR game with a focus on digital security. We did this by putting the visitor in the role of a digital security warrior fighting against custom-made viruses that attack with increasing sophistication.
We were also asked to create some interesting and desirable merchandise, in the form of socks. The visual we chose was connected with the viruses created for the VR game. The socks were available in two colours – turquoise, and a black/teal combination.
