Following the brand update we conducted for ESET, its research team approached us to refresh their sub-brand. The goal was to align with the new guidelines while maintaining the team’s distinctive visual identity, characterized by darker tones and technical symbolism.

This sub-brand is integral to all research communications, including reports, presentations, online content, and events. We opted for a darker palette of ESET colours for the research theme, enhancing the usage of primary turquoise with a more neon-like effect. We also experimented with outline shapes to evoke abstract connections and data lines.

A key element of this project was designing report templates, a critical output for the research team.

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